SmbMeta
The SMBmeta Initiative is an open, distributed way for small and medium-sized businesses (SMB/SmallCo) to communicate information such as the physical location of the business and the area it serves, as well at the type of business, to search engines and other services.
http://www.trellixtech.com/aboutsmbinitiative.html
Proposed file format: http://www.trellixtech.com/smbmetaspec01proposal.html
Danny Ayers thinks they should have used RDF, or at least Dublin Core.
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