aka Vendor Relationship Management

vs CRM

turning the tables of power in the Network Economy/Attention Economy. VRM finally delivers the promise of the Clue Train manifesto.


CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers - in ways that don't require the former to "LockIn" the latter.

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