A more aggressive variant of Word Of Mouth Market Ing. Designing a product or story specifically to get people to tell other people about it.

The New Economy [Poster Child] for VirAl marketing was HotMail, because every EMail message sent from a HotMail account included a little .sig at the bottom advertising HotMail itself, so that the recipient would know about it, then create his own account, etc.

http://www.dfj.com/files/viralmarketing.html

http://www.wilsonweb.com/wmt5/viral-principles.htm

http://www.icq.com/press/viral_marketing.html

MemetIc

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