Viral Marketing

A more aggressive variant of Word Of Mouth Marketing. Designing a product or story specifically to get people to tell other people about it.

The New Economy Poster Child for Viral marketing was HotMail, because every EMail message sent from a HotMail account included a little .sig at the bottom advertising HotMail itself, so that the recipient would know about it, then create his own account, etc.


Viral Coefficient

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