In 2010, the main site was rebranded as Wetpaint Entertainment, a website focused on TV entertainment for the female 18-34 demographic. The wiki farm was renamed "Wikis by Wetpaint" and moved to an auxiliary site. In December 2011, the company announced the Wetpaint Social Distribution System, analytical methods that provide a real-time and continuously-updating picture of audience interests and responsiveness. In October 2012, Wetpaint announced that it is licensing its proprietary technology platform, the Social Distribution System, to other online publishers. http://en.wikipedia.org/wiki/Wetpaint
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