William Ross Ashby
W. Ross Ashby (6 September 1903 in London – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of the science of communications and automatic control systems in both machines and living things. His first name was not used: he was known as Ross Ashby. His two books, Design for a Brain and An Introduction to Cybernetics, were landmark works. They introduced exact and logical thinking into the brand new discipline of cybernetics and were highly influential. https://en.wikipedia.org/wiki/W._Ross_Ashby
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