(2004-06-17) Rodriguez On Sirolli

Evelyn Rodriguez on a speech by Ernesto Sirolli (on International Development). We have a secret. The secret is that our Enterprise Facilitators are employed by a group of local people--not authorities, not city councils, not Chamber of Commerce... When I say I am looking for people who are passionate about their ideas, I mean people who are prepared to suffer for what they want to do. They are the only people we help. They have to believe it. If they don't believe in their ideas, forget it. When we find people who are passionate, we have to find people who have compassion, who can commit with these people... To run a business successfully (Entrepreneur), to be able to feed your family, to be able to have money at the end of the year, whatever business it is, no matter how big or small, you have to be able to be in charge and in control of three things: you have to produce the product that you want to sell - product. The second thing you have to be able to take responsibility for is marketing. And the third one that is absolutely important is financial management. I have never met a single human being in the world who is equally passionate about producing the product, marketing the product, and keeping the books. The success of enterprise is to understand that because you only tend to do well what you love, and because you only love one or two of the three things which are absolutely paramount to the success of your enterprise - until you find the person who is passionate about what you hate, and unless you find a way of getting that person in your team, you'll never make it. (Management Trinity)