(2006-10-24) Edelman Walmart Blog Gate

Edel Man does PR for lots of BigWorld players, like Microsoft, WalMart, Mormon-s, the Red Cross, WamplerFoods; plus lots of DotCom players (MySpace, etc.).

Back in March WalMart got caught playing Astro Turf games with bloggers.

They have Steve Rubel, Suw Charman, and David Weinberger consulting for them.

But none of them seem to have known in advance that WalMart was doing it again with the WalMartingAcrossAmerica and WorkingFamiliesForWalMart blogs. I Commented on David's blog that this smells odd....

Mar'2008: WalMart seems to be letting their buyers be Authentic now.