PR

Public Relations

the successor to Advertising?

Al Ries: The Fall Of Advertising and the RiseOfPR http://www.ries.com/Books/index.cfm?Page=RM-FallofAd

http://ries.typepad.com/ries_blog/2004/07/newsflash_adver.html

Mar'2012: Mark Cuban says a Start Up shouldn't hire a PR firm/person.


also: Press Release

cost-effective distribution?

  • meta/goal?
    • another place to find your material besides your blog
    • an outlet for a more "traditional/professional" voice/gloss on your service/event
  • PRWeb: $150 or $200 per release
  • PRLog - Free! http://www.prlog.org/

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