the successor to Advertising?
Al Ries: The Fall Of Advertising and the RiseOfPR http://www.ries.com/Books/index.cfm?Page=RM-FallofAd
Mar'2012: Mark Cuban says a Start Up shouldn't hire a PR firm/person.
also: Press Release
- another place to find your material besides your blog
- an outlet for a more "traditional/professional" voice/gloss on your service/event
- PRWeb: $150 or $200 per release
- PRLog - Free! http://www.prlog.org/
also github pull request
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