the successor to Advertising?
Al Ries: The Fall Of Advertising and the RiseOfPR http://www.ries.com/Books/index.cfm?Page=RM-FallofAd
also: Press Release
- another place to find your material besides your blog
- an outlet for a more "traditional/professional" voice/gloss on your service/event
- PRWeb: $150 or $200 per release
- PRLog - Free! http://www.prlog.org/