(2007-03-20) Wet Paint

WetPaint is a WikiFarm.

One of their new Business Models For Information is providing free hosting for media properties, for a share in the Advertising revenue. Because of the highly targeted nature of the ads, Ben Elowitz said, they can charge higher rates. "We monetize at several times the rate of comparable formats, so we do much, much better than message boards and much better than MySpace," he said.

More general-consumer audience than Wikia?

Edited: 2010-07-09 00:00:00 | Tweet this! | Search Twitter for discussion

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Bill Seitz