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Business Models For Information
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last edited by BillSeitz on Mar 17, 2008 11:50 am

aka for

How will anyone make any money from content (want to consider passive content products regardless of whether they are entertaining, professional and actionable, etc.)? Or software (page may need re-naming)?

See , ,

If , where do you get revenue? The typical alternatives (where one gives away content/info as a self-promotional activity) include: , ( says companies should underwrite small cool/relevant sites), selling branded merchandise (uh, how do you protect this? probably not a big deal if you stay small), selling your time (consulting, live performance), ...?

?

Host a ?

Found interview with for [Reason Magazine] (1996). From the business point of view - not to overstate it - intellectual property is dead; long live intellectual process. Long live service; long . The intellectual assets should be distributed for free, and then you should use them as advertising to charge for speaking, consulting, for software support--for T-shirts. The [Lion King] is great advertising for T-shirts, baseball caps, lunch boxes. To me (software) is advertising for . And my newsletter... If you meet me at a conference, I'll give it to you for free. But if you want a steady supply, a subscription, I will charge you $600. Again, you give it away once or twice for free to hook them on the serial, on the subscription, on the membership. But people are much less likely to pay for one copy. They will pay for a stream, for a performance, an experience.

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Bill Seitz, fluxent at gmail dot com, Weblog