(2007-03-22) Salesforcecom Appspace

SalesforceCom [is](http://www.infoworld.com/article/07/03/19/H Nsalesforcemyspace_1.html?source=NLC-WS&cgd=2007-03-21) [launching](http://www.infoworld.com/article/07/03/20/H Nappspace_1.html?source=NLC-WS&cgd=2007-03-21) an App Space Platform for Social Networking. Initially Salesforce offered its own static data that lived only within the Salesforce platform. But now thanks to Web Service APIs and other SOA technology, it is becoming an environment for integration and interoperability with other applications and data. "Their product is beginning to make sense in a process sense rather than being data-centric," says Schneider. Salesforce now includes Work-Flow as part of its service and supports pulling in order data or inventory data to close the loop of a business transaction. Jeff Kaplan, managing director at THINKStrategies, says App Space is a smart move because it extends Salesforce's exposure beyond CRM to companies looking for Portal solutions.

Apr10: they acquired Kor Al (a content collaboration tool) and announced Salesforce Content, with an eye toward managing all types of content in a company - both structured information (e.g. CRM data like contacts and sales information) and unstructured information (Office Suite documents, HTML, video/audio files and email, etc). Marc Benioff, chairman and CEO of salesforce.com, calls this "another step towards our vision of managing all information on demand."

Nicholas Carr sees them on a collision course with Google.