(2007-09-04) Cagan Product Management Vs Marketing

Martin Cagan clarifies how Product Management is different from Marketing.

In a follow-up he overs how the Director of Product Management must deal with the fact that some people need to move from doing the latter to the former.

Oct: he then distinguishes this from Project Management. The train model is really a topic in itself, but suffice it to say here that a train requires active and strong project management, which is not tied to specific projects. A train typically contains features from many Product Manager-s. A train has significant Release management, engineering, site operations, customer service and product management coordination requirements.


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