(2008-03-10) Maeda Brule Monocle

John Maeda on a presentation by Tyler Brule on his Monocle Start Up. His business model is quite unique as he uses Monocle as a platform for other ventures like special limited edition products that are only available to his subscribers, an affiliated food venture in Tokyo, and also as a means to support exquisite craft-based approaches to image creation in his magazine. (Business Models For Information, Magazine Publishing)

(Brule previously launched Wall Paper mag, which was bought by Time Warner.)

I almost like Monocle mag. But ultimately, it still falls into the "jet-setter using pointless high-end Consumerism to make himself feel different from the proles" vibe as the more-obviously-evil Wall Paper.