(2009-05-22) Mequoda Publisher Marketing

Mequoda is a Direct Marketing system for publishers, using free online communications (WebLog, Social Networking) to drive sales of info assets. (Business Models For Information) There's a list of the current/past clients.

Jun'2005: Two of the publishing industry's leading membership websites, Internet Media Review and the Subscription Website Publishers Association (SWEPA), merged earlier this month to create the Mequoda Library, an interactive resource for building better websites. "The rapid growth of online marketing and publishing has created an almost desperate need for shared industry best practices," said DonNicholas, editor and managing director of the Mequoda Group LLC, formerly Digital Media Advisers LLC.