(2009-09-05) Bray Ravelry

Tim Bray interviews the techie building the Ravel Ry knitting Virtual Community. Life Style Company. Ruby On Rails, Scalability. Now we have about 2,000 advertisers and a novel (for the industry, at least) approach to advertising that we are proud of - very low rates, self-service, affordable for small indie businesses, and advertising (WebAd) pays for much of Ravelry. We also have a good-sized merchandise store and we have our own wholesale accounts, printers, and fulfillment company so that we aren't giving all of the profits to CafePress or whoever.