(2010-10-12) Pollatta Transmedia

Douglas Rushkoff on Tommy Pollatta's CollapsUs project and Trans Media platform plans. His new form, what he's calling 'transmedia,' is basically Documentary mixed with narrative branching off into Video Game-s and Social Networking. If MafiaWars had been invented for good instead of, well, I'm-not-sure-what, it may have been able to leverage some of what Lammotta is hoping to put into the service of Peak Oil and Energy Policy.