(2019-03-30) Product Camp Chicago

Organizers Jason, Nigel

was NYer
SocialNetwork for accepted college students
Founder Equity early accelerator JoeDwyer https://www.linkedin.com/in/josephdwyer/
Get Dat Money: key metrics investors look at
- rev growth
- churn (cohort). Quick ratio (1.5 for MAU, 4 for MRR): new, churned, resurrected
- AARRR funnel
  - Product people have most control over the funnel.
  - incl Marketing: GrowthLoop-s (Compounding)
    - vs Paid Acquisition
    - SEO, UserGeneratedContent (long-tail search phrases)
      - LeaderBoard-s to generate UGC
      - Quora: turn search into question-post
      - LinkedIn: from posts to pulse/posts
      - make model (spreadsheet): each ratio is a lever (track and move)
    - referrals for social proof
      - Asana assign is referral
    - Activation (esp Day 1) has big Retention effect: OnBoarding
      - time-limited coupon/reward to build habit
      - AhaMoment: key user behavior threshold
        
        look at features associated with retention, nudge people in that direction (after thinking about it)
      - make sure channel metrics go through whole LTV
      - email/push
        
        esp if pulls in another user
      - RetentionMap BrianBalfour
      - what about rare-use products (eg RealEstate)
  - Revenue
    - pricing: by activity
    - annual plan to accelerate cash

AdamBirch: Deloitte financial products

https://www.hiltraining.com/team
ImProv for Creative Problem Solving
meet Pete ; Ly My-Phuong
make every human interaction impactful
MindSet (Abundance, Trust)
think of meeting, design a verbal contract to share at start (to support Trust)
- no names outside the room
- don't take criticized idea as personal
- build on ideas
Yes And " not YesBut
- No can be a Yes And, if you were heard
ActiveListening (4 levels, Active is 3, Deep is 4 (outside fades away))
- exercise repeat/build on each other, taking turns
understanding vs judgment
exercise YesBut vs Yes And (must start with 1 every time, then switch)
- sometimes But sounds like And, sometimes And feels like But
- notice your pattern, force yourself to do the opposite

JjRorie Nobody Needs Your Product (JobToBeDone?)

Bill Seitz