(2023-12-18) Category Pirates Category Superpower Why Your Greatest Strength Depends On Making A Difference For Others

CategoryPirates: Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others. The personal development market is worth over $40 billion and is growing. There’s a ton of content out there about how to be a great employee, manager, entrepreneur, partner, and communicator. Books like Damn Good Advice, Think And Grow Rich, and The 7 Habits of Highly Effective People.

the Personal Development category of business books is the largest and most profitable category

The vast majority of personal development books frame a single problem—you.

The general message is something like, “Hey, you're broken. Aren't you miserable? Your life doesn't work, and you feel like shit sometimes, don't you?”

The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn't view personal growth from a category design lens.
Instead, there's an overwhelming emphasis on the self.

"Me" is even shaping how Generation Z thinks about their careers:
57% of Gen Z said they'd like to become an influencer...

What if the core of personal transformation isn't just turning inward to find the greatest potential within yourself, but in turning outward towards others?

But focusing only on your growth is like running a race with blinders on. You might be moving fast, but you're missing the possibilities around you.

Instead, we want to share a different way to broaden your “personal development” horizons.

A Category Superpower is what you do that makes an exponential difference for others.

We all have one, whether you're a hardened pirate or a shiny new category designer.
Now, this is not your passion. Your passion is about you, but your Category Superpower is about others. The value of your superpower is directly proportional to the value you create. For others.

But we choose to believe that every single person is on the planet for a purpose. We think that's very powerful mental scaffolding. And if we can connect our purpose (not passion) with making a difference, ta-da! We have something legendary. (Hero's Journey)

People who know and use their superpowers love life.

How do you figure out your unique Category Superpower and create massive value for others?

Start by asking yourself... (rest is premium)