Google Now is an Intelligent Software Assistant developed by Google. It is available within the Google Search mobile application for Android, and IOS, as well as the Google Chrome web browser on personal computers. Google Now uses a Natural Language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Along with answering user-initiated queries, Google Now proactively delivers information to the user that it predicts they will want, based on their search habits. The estimated cost of development is $75M. http://en.wikipedia.org/wiki/Google_Now
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