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last edited by BillSeitz on Oct 25, 2008 8:07 pm

almost all is -driven.

Most advertisers don't want to be in a publication that has no "independent" content. So publications actually have targets for the % mix between editorial-content and advertising.

Without this, the industry might not exist.

During the bubble, tech mags found huge increase in advertising demand. So they had to increase the quantity of "news" to put between the ads. Did quality suffer?

See : |


 




Bill Seitz, fluxent at gmail dot com, Weblog