Obviously Awesome

Positioning book by April Dunford ISBN:1999023005 https://www.aprildunford.com/obviously-awesome

Cedric Chin's summary: This book is not about the theory of positioning. Instead, it covers a 10-step process for finding product positioning. Dunford asserts this is a process you might have to repeat over the course of your company’s life; markets change and products have to change with them.