see Jim Collins page for his flavor
- also here: Many projects have rocky beginnings as people struggle to work together. Often, the people have different ideas about what the final product should be. In fact, the final product may well be a pretty fuzzy concept. Yet the people must have a consistent view of the product if there is any hope of it getting done... Therefore, The leader of the project must instill a common vision and purpose in all the members of the team.
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