term from Semiotics/PostModernism


http://www.zianet.com/boje/1/pages/spectacle.htm The Entertainment World of Business is changing from Passive to interactive involvement of Consumer-s. For example, in "ExperienceMarketing" there is a sense of being "entertained" by making the customer an actor in the service being consumed. You do not purchase a river rafting ride, you become an actor in a Whitewater river rafting adventure, where the guide knows how to thrill you... The danger of the Entertainment World is that we become actors in spectacle controlled by a hostile and manipulative media seeking to change our self-concept into a marketing concept.

Guy Debord: Society Of The Spectacle ISBN:0942299795

  • http://www.nothingness.org/SI/debord.html

  • http://www.gseis.ucla.edu/faculty/kellner/Illumina%20Folder/kell17.htm *"The spectacle is the moment when the Commodity has attained the total occupation of social life. The relation to the commodity is not only visible, but one no longer sees anything but it: the world one sees is its world. Modern economic production extends its dictatorship extensively and intensively"... "In the modern conditions of production, life announces itself as an immense accumulation of spectacles." ... *In one sense, it refers to a media and consumer society, organized around the consumption of images, commodities, and spectacles, but the concept also refers to the vast institutional and technical apparatus of contemporary capitalism, to all the means and methods power employs, outside of direct force, to relegate subjects passive to societal manipulation and to obscure the nature and effects of capitalism's power and deprivations.

Hmmm, so maybe the Experience Economy/Attention Economy is a bad Framing.

a sub-category: Bread And Circuses

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