When the entire company is 1 Two-Pizza Team.
If revenue = $250k/employee, then 8 employees = $2M/yr revenue. At $500k/employee (which some companies seem to get close to), that's $4M/yr revenue.
Probably low-touch sales model.
People: (at max)
- 4 devs
- 1 designer
- 1 QA (Also leads User Support, but everyone pitches in, for learning.)
- 1 marketing (SEO, Growth-Hacking)
- Else verything else outsourced: Inverted Doughnut
Marco Arment? TumblR, InstaPaper
Patrick McKenzie (old days)