What Would Google Do

book by Jeff Jarvis ISBN:0061709719 http://www.buzzmachine.com/what-would-google-do/

http://www.slideshare.net/jeffjarvis/wwgd-the-powerpoint?type=presentation

Not about Google, but rather looking at some of the fundamental aspects of Google's success and trying to apply them to other businesses (Network Economy).

launch event at Day Life

sponsors: OutsideIn; Winter Wyman - Mike Fitzgerald

Some rules

• Join a Network, be a Platform

• Bring Elegant Organization to existing Community.

• Generate/manage Abundance.

• Permanent Beta: get out early, ask community for direction on finishing. (Iterative)

• Get out of the way.

examples

• Restaurant

  • report what most people order

  • provide recipes, let people suggest improvements

• Google Mobile: AutoMobile

  • social design

  • Fred Wilson says: ZipCar, not manufacturing

• Open Bank (Davos)

Society impact

• pro-FriendShip

• everyone is a Creator

Counter-behavior of Google: Publisher Non Disparagement clause, and in-bldg NDA.

What could kill Google?

• Social Networking: people

How save Journalism?

• Glam Network