Whole Earth

Magazine (WE Review) and Catalog founded by Stewart Brand http://www.wholeearthmag.com/

  • manifesto Original Catalog intro by Stewart Brand: WeAreAsGods and might as well get good at it. So far remotely done power and glory - as via government, big business, formal education, church - has succeeded to the point where gross defects obscure actual gains (Scale Vs Consolidation). In response to this dilemma and to these gains, a realm of intimate, personal power is developing - the power of individuals to conduct their own education, find their own inspiration, shape their own environment, and share the adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog.
  • the WeAreAsGods was inspired by Edmund Leach, A Runaway World ISBN:0563074337 Men have become like gods. Isn't it about time that we understood our divinity? Science offers us total mastery over our environment and over our destiny, yet instead of rejoicing we feel deeply afraid. Why should this be? How might these fears be resolved? Sounds like Evolution.

The Whole Earth Disk: An Iconic Image of the Space Age

Taken by the Apollo 17 astronauts on December 7, 1972,

Sometimes called the “blue marble,”

As early as 1966, environmental activist Stewart Brand began a campaign for NASA to release an image of the whole Earth in space. Brand even made up buttons that asked, “Why haven’t we seen a photograph of the Whole Earth yet?” He sold them on college campuses

Stewart Brand put the photograph on the cover of his Whole Earth Catalog. This image, and the other stunning photographs of the Earth taken from space, inspired a reconsideration of our place in the universe. It became the rallying cry of environmental activists, politicians, and scientists during the annual Earth Day celebrations

Earthrise as seen from Apollo 8 spacecraft while orbiting the Moon in December, 1968.

The whole Earth image, as well as the earlier Earthrise photograph seen above prompted the people of the world to view the planet Earth in a new way.


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