(2017-11-14) Pacifica Launches A New Online Therapy Service That Integrates With Its Self-Help App

Pacifica launches a new online therapy service that integrates with its self-help app. Pacifica’s self-help app was created to make cognitive behavioral therapy exercises accessible to more people. Now the startup is launching a Therapist Directory for users who want to take the next step. The service allows them to find a provider, attend consultations online using Pacifica’s platform and complete exercises as part of their treatment.

The Therapist Directory is a bridge between Pacifica’s first two products, its app and Pacifica for Clinicians, a platform created for therapists who want to add online sessions to their existing practices.

Pacifica, which now claims 1.7 million users, was founded in 2014 by chief executive officer Dale Beermann and designer Chris Goettel

Based on CBT and mindfulness meditation, Pacifica app’s features are designed to combat stress, anxiety and depression. They include audio lessons, a health and mood tracker, relaxation exercises and journaling tools that help users set goals, challenge negative thinking and analyze their progress. (CoachBot)

One of the platform’s benefits is that therapists can assign exercises on Pacifica’s app to their patients and track their progress throughout the week

Its platform uses a SaaS model, charging clinicians a subscription fee instead of taking a percentage of their revenue. Therapists set their own rates, use their own billing systems and decide whether or not to accept insurance.

Many people are also reluctant to use insurance for mental health care, because they are worried about employers finding out or what might happen to their future coverage if they get a diagnosis that is considered a pre-existing condition.

(Update: The mental health/self-help app was renamed in 2019, after being acquired by Sanvello, Inc., a branch of the insurance company United Healthcare.)

May'2021 - their pricing

• free: goal/self-tracking; 11 visualizations; forums
• $54/yr: all tools/activities
• $50/mo: add coaching (via texting)
• $85/session: add therapy