(2019-03-17) Maurya Lean Startup Or Business Model Design Or Design Thinking Is The Wrong Question

Ash Maurya: “Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question. A business model describes 3 things: value creation, value delivery, and value capture. All three relate to customers. Therefore, customer-centricity also needs to be at the core of how you define, measure, and communicate progress.

• cf North-Star Playbook

IDEO helped codify three facets for measuring a working business model.

The intersection of these three circles (desirability, viability, and feasibility) defines the sweet spot of innovation.

We decided to curate these superpowers into a new framework of frameworks: The Continuous Innovation Framework.

The early scaffolding for the Continuous Innovation Framework was described in my first book: Running Lean.