Running Lean
Ash Maurya 2012 book on Lean Startup process. ISBN:1449305172
His process
- do your Lean Canvas with minimal interviewing - actually, sketch out multiple variations, pick one that seems most promising (market segment with greatest pain or easiest-to-reach)
- has bit on crafting Unique Value Proposition, to be used on Splash Page - he aims for maybe 2 sentences
- learn from Ries And Trout
- target your Early Adopter segment
- focus on finished-story-benefits
- has bit on crafting Unique Value Proposition, to be used on Splash Page - he aims for maybe 2 sentences
- do Splash Page (he calls it Landing Page) site to test Sales Channel-s and generate prospects
- only mentioning problem, not solution (?)
- pick product name
- "Coming Soon" is ok to include
- link to Social Media and blog
- key channel will be Content Marketing
- collect email addresses and analytics
- do Problem Interviews
- build demo (ProtoType)
- do Solution Interviews
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