IDEO

Product Design/Industrial Design house.

http://www.ideo.com/

founded by David Kelley

run by Tom Kelley, author of The Art of Innovation ISBN:0385499841 http://theartofinnovation.com

Our Innovation engine employs a range of techniques to visualize, evaluate, and refine opportunities for design and development. Among these techniques are: Observation; Brain Storming; Prototyping (ProtoType); Implementation (Execution).

MethodCards CardDeck <http://www.ideo.com/case_studies/methoddeck/Method Deck/Method Cards H T M L.htm>


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