series of books/services by Michael Gerber

the myth: that most SmallCo/Start Up-s are created by an Entrepreneur risking capital to make a profit

  • the reality: it's usually someone (their Technician Persona) just wanting to stop working for a boss
    • mental model: 3 Persona-s: Technician, Manager, Entrepreneur
    • they end up with a worse boss: their business - "If your business depends on you, then you don't own a business - you have a job."
  • this illusion leads to the outcome of 80% of SmallCos failing

don't work in your business, work on your business

Primary Aim

Strategic Objective

Organizational Strategy

Management Strategy

People Strategy

Marketing Strategy

Systems Strategy

Edited:    |       |    Search Twitter for discussion