EMyth

series of books/services by Michael Gerber

the myth: that most SmallCo/Start Up-s are created by an Entrepreneur risking capital to make a profit

  • the reality: it's usually someone (their Technician Persona) just wanting to stop working for a boss

    • mental model: 3 Persona-s: Technician, Manager, Entrepreneur

    • they end up with a worse boss: their business - "If your business depends on you, then you don't own a business - you have a job."

  • this illusion leads to the outcome of 80% of SmallCo-s failing

don't work in your business, work on your business

Primary Aim

Strategic Objective

Organizational Strategy

Management Strategy

People Strategy

Marketing Strategy

Systems Strategy


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