Godin Dip

Seth Godin: The Dip ISBN:1591841666

My notes:

http://www.squidoo.com/theDipBook/ Losers, on the other hand, fall into two basic traps. Either they fail to stick out (Grit, Self Control) the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

interview with Guy Kawasaki: Smart quitters understand the idea of Opportunity Cost. The work you're doing on project X right now is keeping you from pushing through the Dip on project Y... Too many organizations are willing to make a half-assed effort to try a new tactic, but require a writ from the Pope to quit a tactic. This not only dilutes their ability to execute-witness a9.com-but it also leads to an impotent organization that rarely breaks through, even when they're on to something. This means that the Dip isn't pain; nor is it something to be avoided. The Dip is actually an ally. Because when the Dip shows up, you're know you're close to a breakthrough, to getting to the other side, to mastery, and to being the best in the world.

http://sethgodin.typepad.com/the_dip/

Jul'2007 (found Oct'2010): Venkatesh Rao says I recommend the book and the idea, and suggest you keep it in mind qualitatively, but don’t expect it to make your life significantly easier. Here are 7 ways I think you’ll see Dip-based decision making break down...


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