PharmCo

aka Pharmaceutical Company

30% of sales spent on sales & marketing: 70% of that is spent on the Sales Force ("detailing")

An unpublished internal NIH study in February 2000 of the 5 top-selling drugs in 1995 (Zantac, Zovirax, Capoten, Vasotec, and Prozac) found that 16 of the 17 key scientific papers leading to the discovery and development came from outside industry.