(2011-09-29) Getting Simplest Thing Moving

I've been chewing on a Personal Finance For Busy Parents concept for a couple years. It's time to get it moving. I'll probably blog here about the meta side. The customer-focused blog is here.

I've decided to launch it under a Simplest Thing Domain that I had bought a couple months ago. I decided to make it the "umbrella brand" so that there would be a broad approachable Story to frame it. So I started a TumblR blog this week with associated Twitter handle. I have a MailChimp account created but not used yet.

The development model I'll follow is probably closest to Ash Maurya's Running Lean book, though I've found lots of other Lean Startup/Micro ISV thinkers invaluable.

I have to flesh out my Lean Canvas a bit more and settle on Unique Value Proposition that will go into a Splash Page to start collecting prospects for some better Problem Interview-s.