BottleNeck

Concept to drive Focus, instead of drizzling BullShit. Bottleneck literally refers to the top narrow part of a bottle. In engineering, it refers to a phenomenon where the performance or capacity of an entire system is limited by a single or small number of components or resources. http://en.wikipedia.org/wiki/Bottleneck

cf Theory Of Constraints

Can apply at the strategic/Business Model level, too, to drive Product Management

Goal: figure out which potential development projects have highest Business Value. If you explained your Business Model to someone (say, an Alien Intelligence) for 5min, and asked "how do we grow?" they'd suggest pulling some simple lever: "buy more ads".

  • Why wouldn't that work? That might be a clue....

Or imagine you have a Magic Wand that made your desired Action happen instantly? How likely would it be to result in the growth you want?

A Five Whys process can help find the Root Cause of your frustration.

Actually, since a Business is a Complex System inside a Complex System, there's probably not 1 RootCause... or y'all can't agree... Sometimes you attack 1, and then you run into #2...

Sometimes you run into a Game Rule: "we can't buy more ads because it's not in the budget". But doesn't buying ads increase Profit? Are you sure? Can you model it, and prove the model is accurate? How soon will you see results? Are you sure past growth wouldn't have happened anyway? Maybe that Game Rule is there to keep you from kidding yourself...


cf Metrics, esp AARRR


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