by [Harry G Frankfurt] ISBN:0691122946

apparently full text at http://amsterdam.nettime.org/Lists-Archives/nettime-l-0502/msg00037.html

Facts about ourselves are not peculiarly solid and resistant to skeptical dissolution. Our natures are, indeed, elusively insubstantial - notoriously less stable and less inherent than the natures of other things. And insofar as this is the case, Sincer Ity itself is bullshit.

description says Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Frankfurt concludes that although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the practitioner's capacity to tell the truth in a way that lying does not. Liars at least acknowledge that it matters what is true. By virtue of this, Frankfurt writes, bullshit is a greater enemy of the truth than lies are.

http://slate.msn.com/id/2114268/

http://www.nytimes.com/2005/02/14/books/14bull.html

http://www.pupress.princeton.edu/video/frankfurt/

also TV show by [Penn And Teller] (Penn Jillette)

http://en.wikipedia.org/wiki/Bullshit!

http://www.sho.com/site/ptbs/

http://www.tv.com/penn-and-teller-bullshit!/show/17579/episode_guide.html

http://www.reason.com/0412/cr.ng.love.shtml Penn Jillette interview

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