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Micro Brand
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Whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
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last edited
by BillSeitz
on
Apr 30, 2008 2:28 pm |
Hugh Mac Leod meme
http://www.gapingvoid.com/Moveable_Type/archives/cat_the_global_microbrand.html
A small, tiny brand, that "sells" all over the world. The Global Microbrand is nothing new; they've existed for a while, long before the internet was invented. Imagine a well-known author or painter, selling his work all over the world. Or a small whisky distillery in Scotland... ut it's not just limited to cottage industries (Small Retail). The great Tom Peters talks about "Brand You", a personal brand that transcends your organisation or job description.
Bill Seitz, fluxent at gmail dot com, Weblog