MicroBrand

Hugh MacLeod meme

http://www.gapingvoid.com/Moveable_Type/archives/cat_the_global_microbrand.html

A small, tiny brand, that "sells" all over the world. The Global Microbrand is nothing new; they've existed for a while, long before the internet was invented. Imagine a well-known author or painter, selling his work all over the world. Or a small whisky distillery in Scotland... ut it's not just limited to cottage industries (Small Retail). The great Tom Peters talks about "BrandYou", a personal brand that transcends your organisation or job description.