Quadruple-Loop Product Management

Data-Informed Product Management
of course it's actually more than 4, it's loops All The Way Down (and Claims all the way Down). You've got 6 layers of Strategic Context, then multiple layers of execution...

Sept'2022 version:

the Jan'2022 loops aren't right, because not everything business-level is slower than everything product-level. (Also rotated the OODA labels.).
bucketing Cagan's Strategic Context into 2 levels: Business and Product
then 2 layers for the Opportunity Solution Tree
every Action is a Bet (Thinking in Bets)
- some times there are little bets (tests) you can make to generate/validate data/hypothesis before "building"
inner loops repeat more often than outer loops
outer loops may only get triggered when bet-failures in inner loops suggest outer model needs improvement/correction
each loop has it's own kanban board (when it's active)?

Jan'2022 version: framing as 4 nested OODA loops:

Bill Seitz