(2008-10-22) Mobile Camp

There's a Mobile Camp (Mobile BarCamp) coming to NYC on Nov15. (Live Event)

Some sessions

• Adding SMS

  • speaker: ??? of padpaw: "join fop" 74685

  • SMS is not EMail

  • sending SMS is a privilege, not a right

    • have to launch "campaign"

      • have to finish first

      • get approved by carriers: 6-8wks

        • they'll test/audit (key concerns: content type/quality; opt-out/quit working; double-opt-in)

      • can make changes afterwards without telling them

      • random audits, no notification

      • if they hate a change, have ~4days to rectify

  • small size

  • no way to track conversation

  • use aggregator

    • mblox?

  • limited through-put

    • no broadcast, each recipient is separate

    • often stuck at 2-3 msgs/sec

  • you pay for every send, sometimes pay to receive

  • short-code

    • single-country

    • $500/mo for random

    • for incoming-only, can get shared short-code

      • user has to type keyword to get to you

      • info411, others

      • a couple free ones out there

        • ask DeanCollins

  • future

    • want to replace SMS

      • avoid cost

        • $0.05/msg is like $50CPM

      • but needs to as simple as SMS, and promoted by something as big as American Idol

• Device Anywhere

  • provides ecosystem of devices to test your app on

• Design Challenge: Social Market Support for Physical Retail Shopping (some ITP alums)

• Market

  • smartphones

    • 10% share (US) now, 31% in 5yrs

    • increasing GPS support

• FutureOfWireless

  • speaker: Ian Spalter, RGA

  • multiple devices per person

    • dedicated purposes?

    • Blackberry browser still sucks

      • he doesn't know why

      • someone says Opera good on Blackberry

  • sharing increasingly automated by device

  • GeoTag

  • Nokia market systems for Emerging Market-s

    • data via SMS

  • 2D BarCode (QR)

    • not much US adoption

    • DeanCollins said 1-carrier experiment in Australia got surprising uptake

      • lots of people willing to download apps

  • NFC Near Field

    • phone as wallet

    • not much US adoption

  • WiMAX vs LTE for 4G

  • what's future/wireless equiv of RSS?

    • invisible, leveraging standard

City services (DiyCity), then Location Based Service: Dennis Crowley Dodge Ball

• social coord, dating

• find free stuff, trashed stuff

• IPhone Single Threaded limit a problem: can't be pinged while it's in your pocket, not in front

• street games Pac Man Hattan (company is Area Code)

• (I mentioned system where people check-in when they arrive at club, and their recent-playlists are uploaded, and the DJ works just from all the combined lists. Looking it up now, I find the article about Tony Player.)

• add Computer Game-like scoring access to everything - Real World Game

  • (likelihood of simplistic Artificial Scarcity that kills life?)

  • Nudging book: nudge people into having more interesting life

    • Nov19 update: excellent example is Ako Ha.

  • Jane McGonigal: ARG guru concerned about WoW junkies

Deliv R: Dave Harper (of Wink Site)

• simple sharing (start by publisher/advertiser/smallBand, easy pass-along by people who use mobile instead of computer), easy patch together (video is on YouTube, push to MySpace fans), transcode to make it work on any device

• focus on individual item being shared, track spread

  • also bundle of objects around an event

• during pass-along, add comments, leverage Social Networking

• push surveys, maps