Oct'2010 Live Event about EBook-s being readable in Web Browser-s vs dedicated devices/apps. See BrowserBasedEbookReader. Has become label for the general idea (see related Book Server).
BrewsterKahle keynote
available https://internetarchive.wordpress.com/2010/10/22/books-in-browsers-keynote-speech-by-brewster-kahle/
This (Printed Book) ecology meant that: readers can enjoy the great works of humankind
(Then he notes that BooksInBrowsers gets much closer to this than Books-in-Devices and Books-in-Apps. This kinda an OpenWeb story.)
Google’s promised Google Editions are going to be available in browsers. Amazon is putting its toe in the books-in-browser world with its recent beta. Star Bucks and Libre Digital’s recent announcement of best sellers readable in browsers when at a Starbucks. Ibis Reader, Book Glutton, Re Publish, SBook, and the Internet Archive are other emerging technologies for reading in browsers.
Other event coverage
really like this deck (and summary) from Aaron Miller at Book Glutton.