Traction

Increasing momentum in your StartUp success - growth in revenue or other key Metric

book ("a Start Up Guide to Product Distribution") by Gabriel Weinberg and Justin Mares

• http://tractionbook.com/ ASIN:0976339609
• related slide deck http://www.slideshare.net/jwmares/traction-trumps-everything
• making you consider 19 different Sales Channels! (with their examples/interviews for each)
  • Viral Marketing: e.g. Drop Box
  • Public Relations (PR): e.g. American Apparel, Donors Choose
  • Unconvention PR: Zappos, HipMunk, GrassHopper
  • Search Engine Marketing (SEM): Gei Co, Archives Com, Lending Tree
  • Social Media Advertising and WebAd-s (on destination sites, not search engines): New Relic, Dollar Shave Club
  • Off-Line Advertising (TV, Newspaper, Direct Mail, etc.): SalesforceCom, Smirnoff
  • Search Engine Optimization (SEO): Wikipedia, E-Surance, YelpCom
  • Content Marketing: KissMetrics, Ok Cupid, UnBounce
  • Email Marketing: WpEngine, GroupOn
  • "Engineering as Marketing" (Product-Led Growth: apps, etc.): HubSpot, RedHat
  • Targeting WebLogs: Mint.com, Buffer Com
  • Business Development: Half.com, Kayak, Stripe.com
  • Selling: BoxNet, RackSpace
  • Affiliate Programs: Target, Amazon
  • Existing Platform (FaceBook, PInterest, AppStore, etc.): Zynga, EverNote, AngryBirds
  • Trade Shows: RjMetrics, SlidePad, JBoss
  • Offline Events: MeetUp, EventBrite, Twilio
  • Public Speaking: Clarity Fm, Moz
  • Community Building: Wikipedia, Stack Overflow, Quibb

see also the EOS book

Traction Software, maker of Team Page (Enterprise WebLog software)